Beirut born. Studied math and sociology. Got bored with facts and figures and bought a camera from an old girlfriend’s brother. Moved to New York to pursue a career in pictures. Learned to see from the likes of Sarah Moon and Arthur Elgort. Found his passion then moved back to Beirut to find his roots. Wishes to infuse the world with optimism and happinesss, one visual at a time. Was feeling European so moved to Brussels, then London, then Paris.  Inspired by everyone from Nikki de Saint Phalle to Moebius to Guy Bourdin. Seeing the world helped him see the world. Will never stop creating. Now divides time between New York and Paris, stills and moving images and then some. Tireless and fearless boundary pusher, storyteller, and visual linguist. Lives in his own truth and is quite happy there. Has also hung out in the Valley of Fire with the whole troupe from Cirque de Soleil.

Directing credits include: Van Cleef & Arpels, Guerlain